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Trainline snatches Hailo’s chief product officer to help drive mobile experience

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Despite Trainline.com being the most downloaded travel app in the UK, CEO Clare Gilmartin called herself “incredibly bullish” about the firm’s growth prospects. “We are still in the very early days of online penetration,” said the online veteran, who spent ten years helping eBay grow into a retail giant.

“We are at 27 per cent in the UK, compared with almost 40 per cent in some European markets.”

After announcing that she would be developing the company’s mobile app, Gilmartin rebranded the site to reflect the rapid growth of mobile and mobile ticket sales – which Trainline reports is growing more than 100 per cent annually.

Gilmartin said: “Trainline has been changing with our customers but our brand has not reflected that. Our mission is to help people travel smarter, and by using their phones they can enjoy the advantages of saving money by buying in advance and ensuring they have real-time travel updates during their journey.

“It naturally followed that we change our brand look and feel to meet our customers’ expectations. We have changed our name from ‘thetrainline.com’ to the simpler ‘Trainline’. It represents a host of new features that’ll make train travel even smarter for our customers.”

And as part of Trainline’s mission, the company announced the hire of Jonathon Moore as chief product officer (CPO). He joins from taxi app specialist Hailo, where he was CPO for two years, following on from being principal program manager at Microsoft and senior product manager at Skype.

His career in product development strategy spans 12 years and he has launched numerous award-winning digital properties for multiple global brands including the Guardian Media Group. He is also the winner of three Webby awards and has received multiple nominations at the prestigious British Design Awards.

Moore claimed that he was a passionate believer in putting the user at the heart of the product experience.

He said: “Trainline is an incredibly exciting brand and its ambitions are significant. The recent rebrand provides a perfect platform from which to focus on the next generation of products, to enhance the rail travel experience and create smarter journeys for everyone.

“We’re going to be laser focused on creating simple, usable and relevant experiences on behalf of our customers and a key part of that will be significantly enhancing our data capabilities to create a suite of real-time, personal, smart data-based products.”

Gilmartin added that Moore’s track record in product development was second to none and that he would bring with him a wealth of mobile product experience from his time at Hailo.

“This will not only help us to make our products smarter and more date-centric, but will prove invaluable as we expand into Europe,” she said.

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