Trick or treat? Frighteningly creative Halloween marketing campaigns

Airbnb Halloween marketing campaigns 2016

(4) Jägermeister

Jagermeister Jager Zombie
The #JagerZombie campaign is going strong
Knowing full well that people will be knocking back spirits during Halloween, as well as running scared from them, Jägermeister has capitalised on the spooking weekend.

Introducing a “Zombie Takeover” that has been promoted socially with #JagerZombie, the liqueur firm has teamed with the likes of London Cocktail Club and Walkabout to get its drink down the throats of the fancy-dressed this weekend.

via GIPHY

“Consumers have grown to associate Halloween with Jägermeister – it’s a dark, mysterious and complex spirit that’s perfect for Halloween celebrations,” said Nicole Goodwin, marketing director, Mast-Jaegermeister UK.

“To build on the success of the last two years we have evolved the ‘Zombie Takeover’ kits making them bigger, better and of course, scarier than ever before.

“For 2016 we are meeting our customer’s needs by maximising the brand’s on-trade presence to secure Jägermeister’s position as the best-selling spirit of Halloween.”

Complementing that increased push for retail sales, the company has been churning out videos to offer insight on a day in the death of a zombie…

Stay safe out there.

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