Telling the truth about SME life today

Tristram Mayhew

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“You might as well do something you’re happy living in poverty over.” Former army captain Tristram Mayhew founded Go Ape! in 2002 because he wanted to create a better lifestyle for his family. He tells Real Business why his grandfather was an example of how not to run a business, why he’s encouraging his employees to take Spanish guitar lessons, and why his wife Rebecca stops him believing his own PR.

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