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Trunki founder Rob Law: The one that got away

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Despite being turned away empty handed from Dragons’ Den in 2006, he has turned his luggage business into a worldwide success. He now wants to help other aspiring entrepreneurs reach their goals.

If you can get Duncan Bannatyne to publicly admit that of all of the Dragons’ Den contestants, your product was his only regret, you know that you’ve had a good idea.

Rob Law’s business, Trunki – which makes children’s luggage with wheels that the kids can ride on – is now worth over £2m, and sells one of its pieces every 3.5 minutes. It also boasts high profile customers such as Rod Stewart, Angelina Jolie and Brad Pitt.

Today Law sells his products in over 20 countries. He explains how despite the significant and public knock back on Dragons’ Den, his eventual success was down to confidence in his ideas.

“If I had given up when the Dragons didn’t endorse Trunki, I would never have seen it develop into such a successful brand,” he explains.

“It’s important that new business owners know the power of determination, to always believe in what they are doing and carry on, even when discouraged by others.”

Law is now backing the “If We Can, You Can” challenge, which aims to encourage aspiring entrepreneurs across the North East of England.

The scheme, run by the Entrepreneurs’ Forum, seeks to find some of the most outstanding growing businesses, and the entrepreneurs behind them, which can help the region regain its “can-do” attitude, which it was once famed for.

“I’m delighted to be taking part in the challenge. I hope entrepreneurs will show they are fired up with the ambition of starting their own business. We could all benefit from the products or services they may develop and the boost that their business injects into the economy.”

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