Under the deal, Magmatic’s Trunki product ? the ride-on suitcase for globe-trotting tots ? will now be manufactured in America as well as China. The factory in New Jersey means that the company will be able to react a lot quicker to market demand in North and South America as well as the Caribbean. It also cuts out import duties, so Trunki can retail at the same price in both the UK and the States. Magmatic founder and Trunki designer Rob Law comments: ?Melissa & Doug is a formidable force in the US toy market. As soon as we saw how much they valued our products, we were confident Trunki would be safe in their hands. ?Our range of revolutionary, boredom-busting products are designed to help change the way families travel, and our vision is to create innovative, affordable products that both engage and educate. It?s fantastic to find an American company that understands and shares this vision with us, and we?ve no doubt that signing on the dotted line with Melissa & Doug will work wonders for increasing our global market share.? The US range is currently available in Macy?s, one of America?s biggest department stores, as well as 360 Toys R Us stores, and 15,000 mom and pop stores across the US. Thanks to Melissa & Doug?s influence in the US market, the Trunki wheels are set in motion for full distribution in Kohl?s from the start of 2011, too. Magmatic experienced an increase in sales of over 300 per cent in the first half of the 2010. Founded by Rob Law in 2006, the company has been shortlisted for the Young Company of the Year gong in our 2010 Growing Business Awards.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.