Mexican tacos fused with Korean spices like kimchi or sesame chilli are the hottest thing in LA right now. And it just so happens that this new cuisine is sold by one particular vendor, Kogi Korean BBQ-To-Go, which advertises its presence through Twitter alerts.
On a regular night, the cart will serve around 400 people, with some queuing for up to two hours for the priviledge.
The fast food has become a huge hit with students and foodies alike. And at only $2 each, these Korean tacos and burritos are certainly recession-friendly.
As is its business model. The Twitter marketing costs the company nothing, and draws business from all over town. As soon as the cart moves on to a new location, an alert is sent out.
The firm, whose Twitter tag is OMG WTF KOGI BBQ, has 683 followers and cleverly promises free food to the first customers to each location. And it doesn’t just boast followers: the company has 481 tweets of its own, meaning that the firm can keep up with many of its customers, prompting them to come and fill their bellies.
The marketing model would work just as well over here too. Question is, what travelling food businesses could use this tool?
Real Business would rather be spared the location of any of those dodgy "mystery meat" hot dog salesman seen frying their wares in the late-night West End…
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