That Twitter commercial was *really bad*. Can’t imagine anyone feeling invited to use the service or see the value after seeing the spot.— Jason Stoff (@jstoff) October 28, 2015
And blogger John Gruber described it as “incomprehensible”, going so far as to say: “Someone should be fired.” “I’m a baseball fan and I’ve been on Twitter since 2007,” said digital entrepreneur George Nimeh. “To be honest I had trouble making sense of it. I can’t imagine what it would be like for someone who is unfamiliar with what Twitter really is. It was really fast, it was kind of a mish-mash of different stuff.” Nimeh claimed that while Twitter’s user figures showed strong year-on-year growth a few years ago, that growth had slumped to less than 20 per cent early in 2015. “I think Twitter’s fundamental problem is they’ve never been able to very simply and succinctly explain to people who are not familiar with Twitter what it is – and this particular advert does nothing to help.” Some were positive about the broadcast, though.
I don’t do drugs, but I bet smoking bath salts after you run out of PCP is a lot like that new Twitter Moments ad— mat honan (@mat) October 28, 2015
Curious to find out what this incomprehensible advert is like? here it is for your viewing pleasure.
That Twitter commercial is pretty cool. Caused me to jump on it so it must have worked…lol— Chiefs Fan For Life (@Ariggs24) October 29, 2015
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