Seemingly, Twitter now wants its fair share of the social advertising action and looks set to challenge Facebook.Its Twitter Ads service, which works by pushing tailored tweets into users’ feeds to drive web traffic, app instals and more, launched for SMEs in the US back in April 2013 before entering the UK, Ireland and Canada later that year. The next 18 months saw the focus on entrepreneurs continue as other supported countries included Australia, Indonesia and others around Europe and Latin America. However, the firm has now made a mass expansion availability in 33 countries to now serve more than 200 territories. “Today, we’re excited to expand our self-service ads platform. Now, small and medium-sized businesses (SMBs) from Honduras to Hong Kong can more effectively reach their target audiences on Twitter in 15 languages,” said Richard Alfonsi, Twitter’s VP of global online sales.
“In addition, we’re happy to announce that there are now approximately 100,000 active advertisers on Twitter, including SMBs.”
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