Ashley Madison is the hugely controversial online dating service, which is designed for people in relationships who are looking to cheat on their partners.
One of its video ads even featured men singing about “looking for someone other than my wife” – but it shouldn’t be entirely unexpected given that the company’s tagline is “life is short, have an affair”.
Of course, the business found itself under huge pressure over the summer whenhackers revealed that they’d infiltrated the company’s database and threatened to expose adulterous members.
Seemingly, this has worked well for casual sex app 3nder, which has just secured $500,000 – although its two tech angel investors elected to remain unnamed.
While the business model may sound controversial, it’s targeted for singles and people in open relationships, and provides “a place where humans do not have to abide by the artificial rules of an ageing morality”.
Indeed, 3nder, which was previously known as the threesome app, claims to be a platform that eliminates social pressure so that “singles and couples open up to their sexualities”.
“Now that 3nder is close to reaching a million downloads, and the number of users has been growing rapidly in the past few months. It is evident that momentum is building, and that Dimo has tapped an underserved market,” said “Victor” – one of the investors.
He added that the design and improving user experience is bringing in more users, while the $500,000 investment will support growth and marketing.
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It comes as the business will start preparing to win a Series A round in the coming months, and begin talks with investors and entrepreneurs that want to buy rights to the app for specific markets.
Dimo Trifonov, founder, 3nder, said: “Nowadays more people are looking for relationships that are designed with more freedom in mind for the partners. Everybody wants to have a great relationship, but many want as well the freedom to explore theirs either alone or with their significant other.
“Consensual non-monogamy for singles and couples is becoming more prevalent, especially among young people. We are building the first safe environment for open minded people where they can meet likeminded partners, and the response has been fantastic. We are also gender blind and orientation-blind, so everyone is welcomed!”
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