Sales & Marketing

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UK ad spend to hit £20bn driven by mobile

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The report forecasts growth of 5.5 per cent in 2014 and 5.5 per cent in 2015.

UK ad spending reached £17,877m in 2013, up 3.9 per cent on the previous year. Mobile advertising (+95 per cent), broadcast video on demand (+21 per cent) and digital national newsbrands (+19.5 per cent) all experienced strong growth.

Advertising Association chief Tim Lefroy said: “Another set of positive indicators to support the growth story – every pound spent on advertising returns six to GDP. The forecast explosion in mobile advertising and digital formats points to UK advertising at the centre of a global revolution in consumer information, service and choice.”

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