
Launched in 2011, the firm uses big data and predictive science technologies for consumer marketing – a service that has resulted in a 134 per cent compound annual growth rate (CAGR).
Albion Ventures, Blackstone and Mitsui are behind the £6.2m round, which will drive growth globally, building on the London-headquartered firm’s offices in Bristol, Exeter, Hungary, LA, New York, Toronto, Singapore and South Africa. The senior management team is also in the process of being developed, with recent appointments including a US MD and product director to join a company-wide headcount of 240 people.Read more on recent venture capital rounds:
- Timing right for luxury watch marketplace with €11m from Secret Escapes and Made.com investors
- LinkedIn and Pinterest investor backs UK HR software firm with $7.5m
- Private jet firm founded by ex-fighter pilot wins $8m investment
Citing Gartner research, Black Swan noted that 90 per cent of all data was created in the past two years and 70 per cent of companies buy external data. As a result, the advanced analytics market is worth $16bn.
Lean, green and powerful – Tesco has made a Hulk-like smash with creative flair and data.
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