Sedo, the worlds largest domain marketplace, surveyed more than 1,150 individuals from the UK, US, China and Germany about their perception and awareness of new Top-Level Domains (TLDs).
New TLDs became available earlier this year, joining traditional extensions such as .com, .net and .org. These extensions include .Nike .AOL, .London, .music, and .home.
Globally, an overwhelming majority of people surveyed showed an understanding of the significance that Internet domain names play in their businesses, with 80 per cent saying that they are important (76 per cent in the UK).
However, UK respondents fell behind in terms of their knowledge and outlook on the market. Some 44 per cent were unaware that new TLDs have begun to launch in comparison to just 29 per cent in Germany and only four per cent in China.
Most of us use the Internet every day in both our professional and personal lives, so it’s very important to understand the impact and awareness of the significant changes that are being made to how we navigate the web,” said Tobias Flaitz, CEO at Sedo.
“With a large portion of people still unaware that new TLDs exist, and others showing a lack of understanding of how to utilise them, it’s clear that organisations within the domain community must continue to invest in educating businesses and the general public.