Find out how Gerber responded to our quick-fire questions in the video below: Another element on the consumer side that Gerber is proud of is the ability to pre-book a taxi for any time within a two-week period. But when it comes to the corporate side of Gett’s business, which sees a service provided to large law firms, consultancies, Uber isn’t a worry for Gerber. ?On the corporate side we don’t see Uber as a competitor,” he said. There are way more conversations versus Addison Lee, as we re really coming in with a taxi proposition to compete with Addison Lee’s offering. Calling Gett’s corporate business a “full end-to-end solution?, everyone from partners to PAs can book and track journeys, which Gerber noted simplifies internal billing and invoicing. Transportation of passengers is the biggest area of Gett’s operation, but it’s certainly not the only one. With Gett Courier, the firm has shipped everything from Veuve Clicquot champagne to salads from Chop?d across London, before eventually realising (a) not everyone wants a salad for lunch and (b) Removing strict parameters offers customers more variety. ?What we built just over a year ago was a very versatile platform to start offering more products and services to our customers. Of course, the champagne was a great launch experiment and the first one to create something that’s very desirable a cold bottle of champagne with two glasses in ten minutes at a very competitive price,” said Gerber. “The bigger principle behind that is the global on-demand economy. So when you look at the taxi on-demand economy in the four markets we re in, you’re talking about a $30bn market that’s big. If you look at an on-demand economy, it’s about a $300bn economy in those four markets. “The next milestone we launched was the point-to-point delivery option. Now through the app you can order a courier and deliver something from A to B we don’t care what you’re delivering. Rather than define the product, it’s very easy for users to send things around,” he said, reeling off items such as laptops, passports and keys. Like Uber and food delivery rival Deliveroo, Gett has had its fair share of institutional funding. The black taxi operator secured a huge $300m investment from Volkswagen in May, which Gerber said will continue expansion while teasing the companies” shared vision for ?very big plans?. As for whether the night tube will be a problem for the business, Gerber isn’t convinced, and is hopeful it may actually stunt the growth of Uber. It’s a brilliant thing for Londoners, but people wanting cabs will continue to use them. The night tube will be two lines initially and five lines later on, but London has a very diversified transportation need and it will not solve all of them. “I think it will have a big impact, but equally people are using taxis during the day when the tube is working if anything, it might shift the balance because now it may make more of a difference at the lower end of the market. So people who are getting into cheaper options such as mini cabs and so on might make a bigger shift onto the tube in that market segment, versus people who like the quality and service of a black cab.
Share this story