Business Technology

UK on-demand private jet service offers Uber users taste of high life for US growth

2 min read

12 February 2016

Former deputy editor

Victor, the rising UK on-demand private jet service, has teamed with Uber as part of a US expansion that is offering customers the chance of experiencing the high life for a Valentine’s Day treat.

Based in London’s South Kensington, Victor was founded by Clive Jackson in 2011 – designed as a solution to frustrations felt by business class travellers.

With users able to make bookings via app, web and phone, Jackson believes Victor offers more convenience, transparency and control for high flyers.

In the midst of a growth plan, the firm has introduced operations into Munich and New York to bolster the London hub. In keeping with the Big Apple branch, Victor has enlisted disruptive car-based counterpart Uber to give its American users a taste of the high life for Valentine’s Day.

Open to people in 52 cities along the East Coast, entrants simply need to book an Uber trip on Friday 12 February and enter the code DREAMDATE on the promotions tab, slide over to a Valentine’s Day LOVE view and request.

Three lucky winners will receive an all-expenses paid trip – with significant other – to New York.

The romantic marketing effort will include:

  • Travel via private Victor jet
  • An overnight stay at the Gansevoort Meatpacking NYC Hotel
  • A couple’s day at Exhale Spa
  • A $2,500 shopping spree at Saks Fifth Avenue
  • Saturday night dinner at NYC’s premiere American eatery, The Chester
  • A five-course Valentine’s Day dinner with wine pairings and a private tour at Mario Batali’s Del Posto
  • Flower arrangements from 1800Flowers.com

Read more on the Business Class lifestyle:

“We’re thrilled Uber has invited us to help gift-wrap this ultimate Valentine’s Day prize” said Dan Northover, CMO at Victor.

“The seamless, on-demand connection between Uber ride and Victor flight will ensure winners are whisked away to their romantic weekends in a quick, convenient, stress-free style like never before. It promises to be an amazing experience.”

Although retailers will be hoping for a large spend on Valentine’s Day activities this year, research from dating site eHarmony.co.uk found the 2016 spend is set to reach £958m – down significantly from a £1.5bn splurge in 2015.