UK restaurant sales to surge by 50 per cent a head on bank holiday weekend
3 min read
28 August 2015
The final summer bank holiday takes place on 31 August and 79 per cent of Brits are set to make the most of it by eating out over the three-day weekend, according to VoucherCodes.co.uk.
Indeed, while many of the bank holiday weekend plans among the UK’s consumers consist of eating, going out to dinner came out on top as the number one activity.
The study also found that restaurants won’t just be busy, they’ll also be more lucrative as the increased footfall and mini-break from work will result in an increased consumer spend.
According to VoucherCodes.co.uk – which has clients including PizzaExpress, ChimiChanga, Loch Fyne and more – hungry diners will spend an average of 50 per cent more per head, hitting £35.43 per person compared to the £23.84 usually spent on a weekend meal.
Read more on the business of the bank holiday weekend:
- 4.8m people are planning an overnight stay during the bank holiday weekend
- Bank holiday meaningless for entrepreneurs as third of small business owners will work
- The alternative bank holidays the UK could adopt from around the world
While restaurants lead the way for popular bank holiday activities across the nation, barbecues and gardening would have dominated if the summer sunshine had been guaranteed to stay.
The site found that the hot weather on Saturday 15 August resulted in searches for barbecue equipment and DIY good rising by 289 and 232 per cent respectively. By comparison, the figures have declined by 22 per cent and 24 per cent for the bank holiday weekend.
Elsewhere, searches for bars, restaurants and attractions have climbed by 349 per cent, demonstrating Brits are looking for an alternative way to spend their time and money.
The top ten bank holiday activities for Brits:
1. Going out for dinner
2. Visiting friends / family
4. BBQ at home
5. Going on a day trip
6. Going out for breakfast or lunch
7. Having a picnic
8. Going on a big night out
9. Going to a BBQ hosted by a friend / family member
10. Going on a short holiday / city break
“Inevitably Britons want to make the most of the three day weekend and our data shows that restaurants, stores and attractions are in for a boom this bank holiday,” said Claire Davenport, MD, VoucherCodes.co.uk.
“While the sunny weather last Saturday drove people to make plans for outdoor activities, the recent rain has seen this traffic spike shift to searches for days out, attractions and restaurant discount codes, so those leisure and retail businesses looking to cash-in on the long weekend should plan for big – if not slightly damp – crowds.”
Interestingly, Chelmsford locals were hailed as the consumers set to spend the most extra cash during the break with a 327 per cent growth to £171.49 from £40.15. Some 58 per cent of residents from the Essex town expect to take a short break, spending around £93.66 per person.
This complements findings from tourism board VisitEngland, which has found Brits are set to generate £1.2bn for the economy with overnight stays and day trips over the weekend.