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UK retailers foresee Click & Collect surge this Christmas

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The ecommerce and delivery market landscape is predicted to continue to change with Click & Collect becoming more crucial to retailers and consumers alike by 2018. And with Christmas just days away, retailers are gearing up for a surge in Click & Collect orders resulting from booming online sales over the festive period. 

Deliveries direct to a consumer’s address are predicted to decrease from 72 per cent to just over 64 per cent of total physical deliveries over the next four years while Click & Collect volumes are anticipated to rise to just under 35 per cent from 26 per cent. 

This growth may be a result of consumer collection services offering shoppers a more manageable, flexible and often cheaper solution to daytime home delivery. 

The predicted spike also comes with an increased confidence about Christmas trading, with 70 per cent of retailers saying they feel more confident compared to last year.

Additional research from Barclays’ ‘Last Mile‘ survey also revealed that the rise in demand for Click & Collect is being met head on by retailers, with 43 per cent investing in this type of delivery option. A shocking 84 per cent believe Click & Collect has become a permanent fixture within the delivery market and 71 per cent see it as critical to their business success. 

Furthermore, 38 per cent of retailers are expecting usage to soar more over the next four years than any other delivery option.

Currently, the UK is the most active nation in terms of Click & Collect services, compared to the US, France or Germany. However, France’s Click & Drive supermarket collection points are an integral part of its delivery networks. Similarly, US-based retailer The Container Store, a specialist retail chain, allows consumers to shop online and collect their orders in under an hour of purchase, and as part of the initiative, staff bring consumers’ shopping straight to their cars.

Richard Lowe, head of retail and wholesale at Barclays, commented: “According to a recent report one in ten consumers fell victim to late deliveries last Christmas and it’s clear to see how Click & Collect offers a practical, alternative solution. Amazon has also recently partnered with Royal Mail, allowing shoppers to collect their parcels from their local Post Office, and I believe we will increasingly see this kind of tie-up. 

“These developments can only be good news for consumers, offering them increasing levels of choice and the confidence that their gifts will make it under the Christmas tree in time.”

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