Company name: 

uMotif

What they do: 

Digital health software

The medical world is just starting to wake up to the potential of mobile to help patients. uMotif is one of the most interesting firms in the space, creating apps to help people with long term conditions, such as Parkinson’s and diabetes, as well as those recovering from operations and surgery

uMotif combines elements of self-tracking content delivery, opt-in social sharing, fun games and input of data from third-party devices such as the Fitbit pedometer. uMotif’s patient-centred approach includes 100 per cent ownership of data by the patient, which is considered unusual in the medical area.

uMotif also focusses on ensuring that its tools provide value to clinicians and health professionals by fitting within a clinical pathway. The firm recently completed a trial in Parkinson’s disease with a pilot underway at Barts Hospital in London. A diabetes app will be trialled in four NHS trusts later this year.

Two names of the board impressed us: Alastair Mitchell, chief executive of Huddle, and Manoj Ramachandran, consultant orthopaedic surgeon at Barts London Hospital. The fusion of medical expertise and software ingenuity could be a potent combination. 

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