
Upmysport also revealed the Dame Kelly Holmes Trust had joined as a UK charity partner to help support underprivileged young people with their own activity goals.
Launched in 2013, the company sought to provide a coordinated approach for both instructors ? who may have been reliable with great expertise, but lacked a solid marketing presence ? and individuals looking for fitness help and advice. The digitally-based service allows users to arrange sessions with instructors in a specific activity ? booking private sessions or courses, and then updating their phone diary and taking payment. For instructors, the tool functions both as a relationship management and marketing service. Upmysport hopes to become home to the best instructors across Europe and is based in both Tech City in east London and the popular skiing commune of Chamonix in France. The business previously raised ?150,000 under the government’s Seed Enterprise Investment Scheme. The Angel CoFund, which led the recent round, works alongside groups of business angels to invest in high potential SMEs. It is backed by the British Business Bank and the government’s Regional Growth Fund, and has previously supported companies including YPlan and Micrima. Read more on fitness and sport:- Independent studios warm up to lift business from Fitness First ?and Virgin Active
- Dame Kelly Holmes: The overlap between sport and business
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