Last year was particularly horrid, with everyone from toothpaste companies to personal hygiene firms using the most commercial day of the year for romance to peddle their products.
I wasn’t so naïve to think that this year would be different. That companies would wise-up and realise that “wacky” marketing for events such as Valentine’s Day isn’t the way to go (obviously after reading my insightful blog).
But I did think I’d have a bit more respite from V Day puff.
Readers: this week alone I have received two, TWO Valentine’s Day-related press releases from naughty entrepreneurs; gun-jumpers, if you will.
Fortunately, By Nature founder Annabelle Randles (she of the wooden underwear fame) and brilliantly named biscuit entrepreneur Charlotte Fudge (who has started Biccies.com with her Mum) will escape the full force of my wrath as their press releases score relatively low on the offensive scale.
By Nature’s reads: “Surprise your Loved One on Valentines with some Sexy Ethical Lingerie. . . . Made from Wood.”
Mmm… lingerie would be a nice gift. And it’s not too much of a stretch to use Valentine’s Day to promote pretty knickers.
Fudge’s offering of biscuits from her company for “singletons and smug lovers” could have been worse although I remain unconvinced about the market for Happy, Free and Single cookies (or Marry Me biscuits, for that matter). I will reserve my judgement, however, until said biccies have (ahem) been sampled.
In the meantime, ladies, next year please wait until at least mid-January before getting involved in Valentine’s Day-related marketing activities. Do it for me.
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