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Vast majority of consumers set to shun “Cyber Monday”

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Today, the first Monday of December, is regarded by many as the peak of online Christmas shopping.

But whilst it may be one of the biggest single online shopping days, research from Virgin Media suggests the concept of Cyber Monday is set to have a fairly marginal impact on consumer habits. 

The survey of more than 2,000 people found that just five per cent plan to buy the majority of their Christmas presents today. 

In fact, the survey found that more people (seven per cent) plan on leaving their shopping until Christmas Eve and the same proportion said they would wait until after Christmas and buy their presents in the sales. 

A majority (56 per cent) plan to spread their shopping out over a number of weeks.  

In the US, Black Friday and Cyber Monday fall either side of the Thanksgiving weekend, perhaps explaining why the phenomena are more visible across the pond. 

The research also highlighted the continuing dominance of ecommerce, with 73 per cent of respondents planning to do the majority of their Christmas shopping on a computer, tablet or phone.

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