?I just love fixing problems; preferably problems people just can?t do. Victor is a really great example of that. I wanted to bring to the world digital inter-private jet chartering ? no one had really done that before,? said the Victor CEO. ?There were brokers, but none of them really had websites, apart from one or two with rudimentary ones, but I wanted to build the full nine yards with online transactions the whole way through and prove I could disrupt that industry. ?Today we are the number one digital online brand. There?s PrivateFly which came out before me, I?m three times the size in half the time. That says we?re good at disrupting, acquiring and converting customers. ?One day I wanted to chase NetJets, that?s no longer on my agenda. I?m in their former HQ and every single NetJet senior executive knows who I am and what Victor does. This year we?ll probably do just shy of $100m in turnover and it?ll be our sixth year. It?s about having that can-do attitude.? With such a fierce determination to conquer the market, Jackson said it?s important to consider the blend of staff and that they ultimately want to be there. The team is now spread across three locations with London, New York and Los Angeles, but the goal is to double that presence by the end of the year. ?Today Victor is a million miles away from what it was when we first got started and probably has the most sophisticated back end system in our industry,? he claimed. ?If you can transact at a lower cost than your competitor, acquire, covert and retain at a lower cost than your competitor, that?s a win ? you?ll get the job. When you do it at third of the cost and you still make the right profit, you?ll kill everyone in the space.? We?ve got lower cost of acquisition, efficient rate of conversion and higher retention.? With 945 per cent growth over the past four years, Jackson highlighted that while PR and Google rankings are great, money is what counts. ?It?s about show me the money and hopefully global domination. And those that don?t want to talk money aren?t doing much,? he said. ?If we can attract the right capital, we can make it, making it fun along the way.?
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