Name: Victor MalachardAge: 37 Company: Adfonic. We’re a global mobile advertising display marketplace, running campaigns for big brands such as Tesco, Google, Groupon and Peugeot. Turnover: We’re on track to deliver circa $10m in sales this year. We plan to grow that to $30m in 2012 and to more than $100m in 2013. First job: Working as a press officer for an international IT business called Bull. Dream job: Professional golfer. Car: Alfa Romeo GT. Economy, business or first class: Premium economy. Most extravagant purchase: My house. Most played song on iPod: “Mr Brightside” by The Killers. Best business book: The Long Tail by Chris Anderson. Worst business moment: I can?t single out the toughest moment. The brutal truth is that running a startup is tough. And building it during a global recession makes it even tougher. You have to be totally committed to the cause and probably need a little luck on the way too. Proudest business moment: When Adfonic first served one billion ad impressions in one month (early last year). Business mentor: Gordon Shields, who founded telecoms and recycling business Shields Environmental. He grew his last venture Regenersis from a turnover of zero in 2000 to ?100m and ?6m profits before retiring as chairman in 2008. We approached Gordon as an adviser but he subsequently became an investor. Next big thing: HTML5 programming language. This will revolutionise the mobile internet.
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