B2B marketplace Alibaba.com accompanied three of their customers through some vital stages of business growth. In the form of four webisodes, the founders of fancy dress company Morphsuits, luxury souvenir designers Tosh and flip flop charity brand Gandys give us a glimpse of the stony path every individual entrepreneur must face on their way to success.Why did they leave the corporate world for the risk of being their own boss? Which approach did they take to do it? Did it have something to do with their childhood of travelling, or with the rugby team they played in? This is an interesting and engaging perspective on “everyday entrepreneurship”. The first episode is below.
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