“We never stand still and accept that we have something that’s good enough.” Geoff McGrath, MD of McLaren Applied Technologies lives in a fiercely competitive world. Millions are at stake at every Formula 1 race, a sport built on technological feat more than on athletic achievement.“The driver is just the main protagonist, behind him there’s a very efficient team of hundreds of engineers and strategists,” said McGrath at the Investec Entrepreneurs’ Summit 2012 on June 13th. The secrets behind high-performance business McLaren are the incredible advancements in processing data, a striving towards predictive intelligence and an ethos of constant improvement. Watch Geoff McGrath’s fascinating and futuristic presentation on high performance business culture.
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