Business Technology

Virgin Trains passengers can bin Netflix – 200 hours of film and TV content now on-board

3 min read

06 June 2016

Former deputy editor

Virgin Trains has seemingly taken inspiration from Netflix with the launch of BEAM, a free on-board entertainment platform designed to deliver luxury and convenience with some 200 hours of content for passengers, including Captain America: The Winter Soldier, House of Cards, Top Gear and Frozen.

The complimentary service will run as an app available for Android and iOS from Google Play and the App Store respectively.

With the BEAM platform designed to offer a spot of luxury, customers have a huge of array of new and old films alike to choose from, with everything from The Wolf of Wall Street to breakfast at Tiffany’s.

Passengers can also tune into TV shows such as House of Cards and Poldark, while kids can view Peppa Pig and Ben 10. There are also magazines to read too, with Top Gear, Total Film, Grazie and Men’s Health among them.

Patrick McCall, co-Chairman for Virgin Trains, said: “The new BEAM app will make our passengers’ journeys fly by, feeling like they’ve arrived at their destinations before they know it. We’ve worked really hard to provide a fantastic range of entertainment to cater to all of our customers’ tastes and are really proud to offer this service that is the first of its kind to the train industry.”

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The travel company teamed with GoMedia for the app’s development, while content will be updated on a monthly basis. Downloading the app to a smartphone or tablet before boarding means passengers can board and view content until leaving the train, and viewing can be continued from the same point during the return journey.

Virgin Trains is marking its entertainment-centric push with a celebration of the release of Independence Day: Resurgence. Director Roland Emmerich and stars Liam Hemsworth and Jeff Goldblum witnessed the unveiling of a new train design that revolves around the sci-fi movie.

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McCall continued: “At Virgin Trains we pride ourselves on continuously improving our customers’ on-board experience and so will continue to update the content on BEAM to guarantee our passengers have the latest entertainment on offer.

“The new service is more advanced than the systems currently available on planes as customers use their own devices, which normally have larger screens with better picture quality than standard seat-back devices.”

Speaking of systems on planes, we looked at the lavish features that airlines have to offer in first class suites on aircrafts.