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Published launches eco-initiative

1 Mins, set up in 2008 by brothers Duncan and Max Jennings, attracts three million people each month. Visitors can print off discount vouchers for restaurants and shops across the country, ranging from Ann Summers and Amazon to Waitrose and White Stuff.

“The huge popularity of our vouchers has resulted in hundreds of thousands of vouchers being downloaded and printed every month, which soon adds up to a lot of paper and trees,” admits Max. “We wanted to offset the environmental impact so we linked up with the Woodland Trust, a conservation charity set up in 1972. Statistics show that one tree produces up to 20,000 pieces of paper – so we’ve pledged to plant a tree for every 20,000 exclusive printable vouchers downloaded from our site.”

Max considered several different organisations before deciding on the Woodland Trust: “We avoided going overseas due to horror stories of carbon offsetting scams,” he says. “Out of all the UK conservation charities, the Woodland Trust stood out: it’s a well-established charity with a 38-year history, it covers 50,000 acres of land and has solid public funding.”

The eco-campaign launches this month.

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