One entrepreneur who knows about the joys of dining is Charlie Bigham, founder of high-end ready meal maker Charlie Bigham’s.
“We make delicious food. I set up the business because I strongly believe food is one of life’s great pleasures. In the UK, we’re not in danger of starvation and we want to provide the opportunity to sit down and share a meal with other people,” Bigham explained to Real Business.Launching 1 will bring together existing first-class foodstuffs from ranges such as Seriously from Waitrose, menu from Waitrose and from Waitrose. More than 500 products will get the Waitrose 1 branding to begin with, though the number is set to rise to more than 800 products throughout the year as additions will be made seasonally. Existing popular dishes will remain, but shoppers of high-end foods can also expect to sink their teeth into new goods including Tanzanian chocolate ice cream with blood orange sorbet, as well as sloe gin cured ham with blackberry & damson glaze. Read more on living the Business Class lifestyle:
- Celebrity chefs recruited by luxury leisure firm Belmond for exclusive £500 dinners
- Jamie Laing’s premium sweet brand Candy Kittens on track for sales of £2.5m by 2017
- Sushisamba to join Covent Garden’s “pedigree brands” with new branch
On the subject of food and luxury, Great British Bake Off’s Paul Hollywood listed his Kent-based home on the market for £795,000, offering the chance for a new owner to whip up culinary delights in the celebrity chef’s kitchen.By Zen Terrelonge
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