Net-a-Porter is the world’s premier luxury online fashion retailer with a site currently viewed by more than 1.8 million women per month. The constant improvement of customer service is right at the top of its priority list.
This year, a global customer care manager has been appointed; local language customer service teams now dispense fashion advice in a variety of languages; and more than 1.5 million e-mails are now sent every week including a “what’s new” e-mail that is tailored to the individual subscriber’s product, category and designer preferences.
If you’ve implemented customer-focused initiatives that are just as good, we’d like to hear from you. Real Business and Cisco are looking for Britain’s Customer Kings – the entrepreneurial firms that provide the very best in innovative customer engagement. This isn’t just customer service – it’s the way that you work with your customers to keep them coming back for more.
Tell us why your customers love the way you engage with them and your business could be profiled in the February edition of Real Business magazine.
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