Telling the truth about SME life today

This marine biologist turned entrepreneur plans for global seaweed domination

Seaweed & Co. was founded in 2015 by Dr Craig Rose, a marine biologist who has taken on the pseudonym Doctor Seaweed. The business was created with the vision of getting people to fall in love with seaweed.

The business has a range of seaweed ingredients for food and nutrition manufacturers, its PureSea brand, and more recently it has launched a range of seaweed products for consumers, the Weed & Wonderful range.

Real Business was introduced to Doctor Seaweed at the Amazon Academy Newcastle event, which focuses on helping small businesses grow and scale online. We got in touch to find out how the event has helped Seaweed & Co., and find out more about the business.

What is the business” ethos?

The business’ ethos is to make a difference by using a sustainable British resource to provide essential nutrition, and incredible flavours in everyone’s lives.

What inspired the creation of the Weed & Wonderful brand

Based on our ethos, we could see that people know what seaweed is, and increasingly know it’s good for them. The key challenges for consumers though is that they don’t know where to buy it, are unsure what to do with it anyway, and are hesitant of this “weird” food. From this was born Doctor Seaweed’s Weed & Wonderful, because seaweed isn’t weird…. it’s wonderful!

Do you sell online

We certainly do. We sell via our own website, and by Amazon. We do use Fulfilment By Amazon (FBA), where we hand over the logistics and customer service to Amazon so we can focus on running our business.

Do you export, and if so, where to?

We do take the incredibleness of our PureSea ingredients all around the world, and have distributors all over Europe, USA, Canada, Israel, Australia and South Korea. Seaweed & Co. recently won an exporter of the year award from the Federation of Small Businesses.

In terms of our Weed & Wonderful brand, this is newly launched, but we are already in discussions with distributors around Europe, the USA and Australia. The labelling of our Weed & Wonderful products is ready to go for all of the EU.

We have chosen these regions as we see a need for our products, and the benefits they can offer those markets. There is still huge scope for growth.

What attracted you to the Amazon Academy?

There is a plethora of information online, and directly from Amazon, to help setting up the sales, logistics and other aspects of selling online.

However, having the opportunity to attend the Amazon Academy event allowed us the chance to meet other like-minded people, as well as attending the extremely informative seminars, and having access to knowledgeable Amazon staff for specific queries. It was a great day.

Have you made any changes to your business following the Academy?

We were new to Amazon, and so the Academy gave us the confidence to move forward and we have products now listed (and selling!) on Amazon.

Where would you like to see the business in five years” time

Only place to be is world domination I think” But aside from that, we see ourselves as a global exporter of incredible and sustainable Scottish seaweed in formats that make seaweed appealing, accessible and benefit people’s health and lives.

What would be your top tips for businesses looking to start selling online

Stop talking about it, and just do it. Some of the platforms look scary, but when you get into it, they really aren’t. Amazon in particular is there to help you sell with them, and take advantage of that.

The next Amazon Academy takes place on 11 September at Celtic Manor, Wales. To learn more and register for free click here.


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