Business owner: Max Wiseberg
Company:HayMax – a hayfever treatment created by long-suffering Wiseberg in his kitchen, now stocked by Waitrose, Boots, Morrisons and Holland & Barrett.
Car: Austin A30
With his dad working as a car trader, Wiseberg was brought up around them and are in his DNA. His Austin A30 was in the garage of his house when he bought it, with the business owner decided to snap it up with the new property.
“It’s a really cute little car but the complete opposite to what I’d normally buy – as soon as I could afford to, I bought a Porsche,” he said. “But I eventually sold the Porsche because actually it turns out that the Austin A30 is a lot more fun. We use it to go to my daughters’ proms. There’s always a procession of fancy cars there, but the little A30 gets just as much interest as the stretch limos and Rolls Royces!”
Wiseberg uses the Austin to make deliveries to Waitrose, arriving in the parking lot next to huge articulated lorries. “It’s quite amusing to see a tiny Austin A30 amongst all those huge juggernauts,” he added.
While he is a fan of wonderful cars, Wiseberg admitted that his biggest luxury was getting his 1981 BMW motorbike on the road. “It could be considered a waste of money as I hardly get to use it. But it’s my baby as I went travelling round the world on it.”
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