Nearly a quarter of Facebook users are spending less time on the site than they were 12 months ago, whereas more than half of LinkedIn users have increased their time on the network.
In a YouGov poll on the social media habits of 1,275 UK citizens, 23 per cent of Facebook users said they use the platform “less often” than they did a year ago.
Nevertheless, Facebook remains well ahead of any other social site in terms of usage, with nearly two thirds of the UK online population saying they’ve logged on in the past month – a figure that rises to 95 per cent of those aged 16 to 20.
The other social-media big hitters in terms of active users are YouTube (50 per cent), Twitter (23 per cent), Windows Live (14 per cent), LinkedIn (13 per cent), Google + (12 per cent) and Spotify (ten per cent).
Speaking yesterday at a conference in Montreal, Twitter co-founder Biz Stone said that there’s more to life than tweets. Stone admitted that he hates the idea of people spending hours using the social networking site – which this week passed the half a billion user mark – because it’s “unhealthy”.
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