
In companies such as Amazon and Google, data analytics is a foundation of the enterprise. However, for most organisations, the use of big data has been limited to a few tests or to narrow slices of the business. According to a recent report from McKinsey, very few have achieved “big impact through big data.”
In sport, things are quite different. You can’t watch any sport (be it football, cricket, basketball, tennis or even snooker) without seeing hundreds of statistics pop up on the screen, being quoted by commentators and rapidly analysed. And that’s just for entertainment. Behind the scenes, as made famous by films like Moneyball, data is a core component of the team’s dynamic. Collecting and analysing data in the right way can help a team achieve a competitive advantage which is, unsurprisingly, essential in the incredibly competitive world of sport. In professional sport, rather like business, winning is everything.Data analytics in the world’s biggest sport
Football provides a great example of data being pushed to the limit. In training, in just ten minutes, ten players with three balls can produce over 7m data points.- 5 ways big data won the America’s Cup for Ainslie and Oracle Team USA
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Field vision
Data growth has been accelerated through the use of social networks, mobile devices and internet-connected items – an ever-increasing availability of data. By 2020, there will be an estimated 2.5bn connections between people on personal and business social networks worldwide.Share this story