What company would you create or work for were you in the Roald Dahl universe?

Card explained: “I would be part of the book Matilda. I would create a special school called ‘Big Brains, Little People (BBLP) and it would enable children with curious minds to explore subjects at their own pace through online learning.

“With digital at the heart of BBLP, Matildas everywhere would be spared the wrath of teachers who didn’t understand or care about their unique capabilities. Instead, they’d be able to fast-track their learning, getting insights from the best teachers across the world, connecting with like-minded students and collaborating to create innovative solutions to the problems of the world, in spite of their small stature and youth.

“BBLP would be loss-making at first, but as the Matildas got older they would choose to contribute to the community which helped them become innovative self-starters, gaining success and taking up leadership positions throughout the world.”

Clare Jackson, director of the Wooden Furniture Store, on the other hand, found the Roald Dahl book The Giraffe and the Pelly and Me most intriguing. More specifically, she focussed on the featured Ladderless Window Cleaning Company, loving how each member of the team played to their individual strengths.

“The giraffe has an extendable neck and can reach any window with ease, the pelican holds the water in his flexible beak and the monkey cleans the windows while singing and dancing plus there’s Billy, a sweet loving school boy who is their business manager.

“I own The Wooden Furniture Store and a key goal of my business is to make each customer feel proud of their home, whatever their style, size or budget. I think having clean windows is a great, affordable starting point to making the best of your house. I would also love to see inside people’s homes – I’m very nosy! I’d like to see how they decorated, used their space and of course where their furniture is from.

“The Ladderless Window Cleaning company have a great business lead when they are contacted by the Duke of Hampshire to clean his 677 windows. This is received by post (the book was written in the 1980’s) so I’d bring the company into the 21st century and introduce a website (naturally), on line advertising and social media campaigns. Who wouldn’t want to be a Facebook friend with a giraffe? Just think of the picture potential.

“It’s very important to have honest and reliable co-workers. This team in the book are incredibly brave too. They catch ‘The Cobra’ stealing the Duchess of Hampshire’s jewels and the pelican is shot in the process and can no longer use his beak as a bucket (that’s why personal injury insurance is so important). All is well in the end. Business dreams can come true!”

But what about the future? What would the workplace look like were it to take inspiration from the series and implement it in a few years’ time? It’s something Amelia-Eve Warden, co-founder of P&C PR has thought about in full, deeming it “the opposite reality” – quite a catchy book title. It even includes a blurb:

“You have entered the world of emergent. The beginning of something simply stunning. Where perfectionally crisp cut towers were planted from every direction, and walking was never a pass-time, hobby nor chore. Electronic belts lifting you from destination to destination, and water being your friend, you were living in a world of opposition.

“Humans were never the breadwinners, and animals were never pets. Living was combined, compact, and equality shared. From dogs wearing bark-translated collars, to birds delivering packages and tracked through chips, data was the God of Earth, much so to the point of, we would collapse without it.

“Working life was apart of your existence, and started at every point you met. No one has a role, no one had an industry. High archery never existed. Every destination you went to, you were instantly given a task to do via your ‘Dobble’ tech device, which would notify you of tasks needed doing in your local area, in order to be paid.

“You worked how ever long you wanted, for as many times a day as you liked. Men, women, animals, everything equally, had one job: to be ready for every job, to keep the world ticking, because without this system, a war would be onto us.”

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