The answer is pretty simple: we want to see evidence of customer engagement. A Customer King does more than sell products. Great brands make their customers feel like a part of the wider brand experience. For example, Liverpool fans in the Kop think of themselves as the twelfth man. Harley Davidson bikers get so involved with the brand they get the logo tattooed on their biceps. Last year’s Customer Kings winner Firefly Tonics used customer photos on the front of its bottles, making customers a part of the Firefly story. The response to this initiative was terrific – so far Firefly Tonics has received over a thousand photos. Firefly Tonics knew how to generate that feeling. Do you? If so, enter here.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.