The answer is pretty simple: we want to see evidence of customer engagement. A Customer King does more than sell products. Great brands make their customers feel like a part of the wider brand experience.

For example, Liverpool fans in the Kop think of themselves as the twelfth man. Harley Davidson bikers get so involved with the brand they get the logo tattooed on their biceps. Last year’s Customer Kings winner Firefly Tonics used customer photos on the front of its bottles, making customers a part of the Firefly story. The response to this initiative was terrific – so far Firefly Tonics has received over a thousand photos.

Firefly Tonics knew how to generate that feeling. Do you? If so, enter here.

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