In the early 1990s, Nintendo held an annual competition known as the Nintendo World Championships. During the event, fans would compete in various Nintendo games for prize money.Nintendo recently re-ignited the event, and on-hand to celebrate at Los Angeles’ Microsoft Theatre was Nintendo president Reggie Fils-Aime. However, he did far more that just celebrate, he took on a fan in Super Smash Bros for Wii U. Games in the corporate world are nothing new. Take Vugar Huseynzade, the youngest football manager in the world, for example. He manages FC Baku, which is a team that plays in the Azerbaijani Premier League. His previous experience managing a soccer team involved, well, a coaching simulation video game called Football Manager. Let’s also not forget that in 2014, leaders Barack Obama, David Cameron, Angela Merkel and Xi Jinping ended up playing a computer game dubbed “nukes on the loose” during a conference week. What makes Fils-Aime’s case so different is that he answered the question long in the minds of fans everywhere: are the people running video game companies any good at the games they make? Not so much. Read more about game companies:
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- Entertainment retailer GAME acquires Multiplay for £20m
- GAME Digital set to lose CFO who brought business back to life
This is one of countless examples of how and why nurturing relationships with your customers is a crucial part of growing a successful business. After all, in this age of automation and innovation, caring for your customers has never been more important. That’s why it’s crucial for businesses to create an excellent experience, as well as position employees and employers as people that customers can relate to.
Nintendo has obviously done a good job in that respect, specifically Fils-Aime, given that fans have started petitioning to have him as a playable character on Super Smash Bros. To further emphasise that approachability and someone an audience can relate to is needed to boost any brand, Fils-Aime first gained popularity after his opening line at his first E3 in 2004: “My name is Reggie, I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games”.
He was soon dubbed “The Regginator”.
Walt Disney said it best: “Do what you do so well that they will want to see it again and bring their friends.” Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless.Here’s the match footage for your viewing pleasure: By Shané Schutte
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