In the early 1990s, Nintendo held an annual competition known as the Nintendo World Championships. During the event, fans would compete in various Nintendo games for prize money.
Nintendo recently re-ignited the event, and on-hand to celebrate at Los Angeles’ Microsoft Theatre was Nintendo president Reggie Fils-Aime. However, he did far more that just celebrate, he took on a fan in Super Smash Bros for Wii U.
Games in the corporate world are nothing new. Take Vugar Huseynzade, the youngest football manager in the world, for example. He manages FC Baku, which is a team that plays in the Azerbaijani Premier League. His previous experience managing a soccer team involved, well, a coaching simulation video game called Football Manager.
Let’s also not forget that in 2014, leaders Barack Obama, David Cameron, Angela Merkel and Xi Jinping ended up playing a computer game dubbed “nukes on the loose” during a conference week.
What makes Fils-Aime’s case so different is that he answered the question long in the minds of fans everywhere: are the people running video game companies any good at the games they make? Not so much.
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Fils-Aime and his competitor, known as Juan”Hungrybox” Debiedma, played Super Smash Bros. It was revealed in 2014 that Fils-Aime was incredibly bad at playing Smash Bros, but that he would train for a year and return to beat any challenger.
Here they are squaring up to one another:
—The Great Clement (@ClementJ64) June15, 2015
He certainly was talking the talk!
He was controlling Ryu from Street Fighter, while Debiedma used Pokemon’s Jigglypuff. Let’s just say that it was disastrous!
Fils-Aime’s character was knocked out in the first four seconds of the game. Of course, the crowd laughed – this was being viewed online by 20,000 and in front of an audience. The Nintendo president then died repeatedly in the following three minutes and 54 seconds.
As one twitter user noted:
—Aaron J. Amendola (@ImAaronJ) June15, 2015
Despite having a year to train for the event, Fils-Aime lost miserably. He did, however, become possibly one of the coolest and hip corporate president’s out there in doing so.
This is one of countless examples of how and why nurturing relationships with your customers is a crucial part of growing a successful business. After all, in this age of automation and innovation, caring for your customers has never been more important. That’s why it’s crucial for businesses to create an excellent experience, as well as position employees and employers as people that customers can relate to.
Nintendo has obviously done a good job in that respect, specifically Fils-Aime, given that fans have started petitioning to have him as a playable character on Super Smash Bros. To further emphasise that approachability and someone an audience can relate to is needed to boost any brand, Fils-Aime first gained popularity after his opening line at his first E3 in 2004: “My name is Reggie, I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games”.
He was soon dubbed “The Regginator”.
Walt Disney said it best: “Do what you do so well that they will want to see it again and bring their friends.” Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless.
Here’s the match footage for your viewing pleasure:
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