
As a keen cinema-goer, I can safely say there is nothing more aggravating than someone in the same screen as me whipping out their phone mid-film.
Some people even have the audacity to have conversations on their mobile and then have the cheek to kick off when asked by fellow customers to put the beloved device away. For context, my local cinema is in North London – just to give you an idea of the clientele. In my mind, if you’re in the cinema, you’re there to watch a film. For others, it’s somewhere quiet to catch up with Facebook. The madness has filtered into the boardroom, however, as demonstrated by an absurd idea conjured up by AMC Entertainment CEO and president Adam Aron. Having taken the role in December 2015, Aron has wasted no time in making his presence felt. At the end of March, he oversaw AMC Theatres acquire rival Carmike Cinemas in a deal valued at $1.1bn. AMC alone boasted 5,426 screens across the US before the deal, while it was bolstered with 2,954 Carmike screens. Together, the merger accounts for 600 locations across the nation, making it the largest cinema chain in the world. “This is a compelling transaction that brings together two great companies with complementary strengths to create substantial value for our guests and shareholders,” said Aron.My previous columns:
- The government’s position on London transport is as confused as the Brexit debate
- You’d be mad to attack the sharing economy – £170m Onefinestay acquisition says so
- Samsung “startup reform” sounds like corporate version of the mid-life crisis sports car
“We need to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives,” he detailed.
The key message to take away from this scenario is that business leaders should really understand customer desires before making rash decisions. Additionally, you can’t put a price on honest feedback and you’ll be respected for putting your hands up and admitting a mistake.NO TEXTING AT AMC. Won’t happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor. pic.twitter.com/JR0fo5megR
— AMC Theatres (@AMCTheatres) April 15, 2016
With the movie business in mind, these are five big brand adverts that masqueraded as films – did you catch any of them?
By Zen TerrelongeShare this story