Telling the truth about SME life today

What Twitter reveals about the WikiLeaks saga

Share on facebook
Share on twitter
Share on linkedin
Share on email

WikiLeaks negative sentiment

Anonymous leapt to the support of WikiLeaks after various companies terminated business links with the site. The 1,000-strong group of activists launched what they called Operation Payback, vowing to give perceived anti-WikiLeaks firms a “black eye”.

And Amazon’s reputation, it seems, has taken a particularly bad hammering as a result.

Social-media analytics firm Alterian has researched the online conversations around the companies involved in the Anonymous hacking (WikiLeaks, PayPal, Amazon, Visa and MasterCard). It found that:

  • There have been more than 200,000 social-media mentions of the companies involved in the incident.
  • Amazon has had the greatest share of voice with 90,000 mentions, followed by PayPal with 75,000.
  • Amazon also received the most negative comments with 30.25 per cent, again followed by 26.31 per cent for PayPal.

The company’s going to have to do some major damage-control to repair its reputation (that means no late deliveries over Christmas, then).

Alterian’s social monitoring tools are impressive. Over the eight weeks before the X Factor final, the company looked at the volume of online chatter about the contestants, as well as the sentiment of the conversations. The day before the final X Factor show, the company emailed us predicting that Matt Cardle would win. Nice work.

Trending

Topic

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Stories

More From

Trending

If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!