Anonymous leapt to the support of WikiLeaks after various companies terminated business links with the site. The 1,000-strong group of activists launched what they called Operation Payback, vowing to give perceived anti-WikiLeaks firms a “black eye”. And Amazon’s reputation, it seems, has taken a particularly bad hammering as a result. Social-media analytics firm Alterian has researched the online conversations around the companies involved in the Anonymous hacking (WikiLeaks, PayPal, Amazon, Visa and MasterCard). It found that:
- There have been more than 200,000 social-media mentions of the companies involved in the incident.
- Amazon has had the greatest share of voice with 90,000 mentions, followed by PayPal with 75,000.
- Amazon also received the most negative comments with 30.25 per cent, again followed by 26.31 per cent for PayPal.
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