
The Parisians are famous for their style so for us, a Derbyshire-based fashion house, getting our first taste of export success in such a discerning French marketplace was really exciting. It was the first place we exported to, and many years later, over 1/3rd of our sales are overseas and France is still our biggest export market.
So why are the French, considered amongst the best dressed in the world and makers of some of the finest haute couture, buying British? It?s all in the detail, and here are a few of our top tips for exporting Made in Britain abroad: Made in Britain quality Made in Britain should mean just that ? you can?t cut corners. Manufacture to the highest quality you can and do it better than the rest to keep your order book full. Demand for British-made is not just because of a ?made in Britain? label ? it?s all about quality. And this quality is down to the design, experience, skills and craftsmanship that come with making in the UK. Craftsmanship and skills At our David Nieper studio, our designers, pattern cutters and seamstresses work under one roof, something that is very rare in the fashion world nowadays. This allows us to pay real attention to detail, ensuring garments fit perfectly.? Each piece of clothing is then personally hand-signed by the highly skilled, experienced seamstress that made it. Our customer knows, when, where and by whom her garment was made.? This level of craftsmanship is highly prized, especially abroad, so stay passionate and committed and go the extra mile, not just for your customers but for your staff too. Loyalty has to be earned.Share this story