@zoopla what about this house for your #propertyoftheweek complete with walk in wine cellar http://t.co/5G0CYZbpPp ? Beadnall Copley (@beadnallcopley) November 27, 2013The genius thing about this is as well as generating general interest from consumers, it also helps Zoopla maintain a good relationship with the agents which list on its site. Other elements in its strategy include:
Encouraging dialogue with followers
This increases your visibility, as Facebook and Twitter users see their friends engaging with your page.
For instance, this Facebook post asks whether readers would sooner have a one-bed flat in Chelsea or a 21-best manor in Wales, which were both valued at ?650,000.
Sharing relevant and interesting third party articles
Can help generate a general interest in you, without having to splash out on your own content.
14 Gingerbread Houses We Wish We Could Live In http://t.co/GvPQZusjYI #christmasfun ? Zoopla (@zoopla) November 27, 2013
Not shying away from being occasionally promotionalSocial media should be fun and you don’t want to drown your followers in sales-talk but ultimately to gain a good ROI it’s worth having a decent mix of content and promotions.
A selection of the best properties to be found on Zoopla this week http://t.co/pWu60SjVgT ? Zoopla (@zoopla) November 24, 2013Crucially, Zoopla isn’t afraid to let its hair down a bit. If your social media strategy comes across too corporate then you’re missing the point, and missing out on the benefits of social media marketing.
#teamzoopla proudly displaying their Mos – http://t.co/oMXqpSu0NI #movemeber @MovemberUK pic.twitter.com/M8DRzsRPgW ? Zoopla (@zoopla) November 22, 2013Image source
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