While computer games and books took a bashing over the festive period with Waterstone’s and Game reporting disappointing sales, obscure niches such as pet fashion had a bumper Yule. Particularly sort after were coats for dogs, sales of which were up 70 per cent at retailer Pets at Home. The British chain store, which boasts more than 240 outlets across the country, added that sales of items to keep pets warm, including rabbit hutches, pushed sales higher. Overall like-for-like sales in the six weeks to 7 January were up 6.7 per cent compared with the same period 12 months before. During the same period, the company shifted more than one thousand tonnes of wild bird food. Pets at Home chief executive Matt Davies said: "Our performance has been very strong all year and I am pleased that despite the bad weather we were also able to deliver a good sales performance over the Christmas period." Related article:Affinity marketing: tips for success
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