This development of being able to choose a domain name of choice comes as welcome news, particularly to many early stage companies who in the past might have been forced to choose a name composed of weird combinations of letters, just to make sure the matching domain was available. With the term “cloud” increasingly becoming part of our everyday vocabulary, as the most popular services on the internet are cloud-based, the .cloud extension – scheduled to launch in mid-November – has the potential to become a solid option for companies looking to stand out. For example, UK-based startup ScreenCloud has been quick to build the new extension into its brand, having recently launched their screen.cloud website, among the first in the world as part of the .cloud Pioneer program. And it’s not just startups that stand to benefit from looking at their domain name and what it means to their brand. Existing businesses, with an already established web presence, may be able to use an additional domain to house a new product or service. Canonical, maker of the most popular Linux distribution Ubuntu, is in the process of launching the domain ubuntu.cloud to give a clear destination to its customers looking specifically for their cloud offering. Meanwhile in the US, fast-food giant Taco Bell recently made the headlines with a clever marketing campaign featuring the domain ta.co; a short and catchy name that is easy to remember and puts just 5 key-strokes between hungry customers and their burritos! So just as with dating apps, remember a good domain, just like that perfect headshot, only gets your date (or customer) through the door. At that point, it’s your website’s job to keep them interested: make sure the quality of your products and service really shines, so that they will want to stay (and make sure all their friends know your name). Francesco Cetraro is head of registry operations at .cloud.
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