Why an online presence is critical for a small business – explained by small businesses

Following on from Moveguides is Jacquelyn Guderley, the co-founder of Stemettes. The business focuses on volunteers from the STEM industry who conduct panel events, hackathons, exhibitions and mentoring schemes to show that women have the ability to do science, technology, engineering and maths too.

What impact does your website have on your business?

Our website can be our first point of engagement with our potential beneficiaries (girls that come to our events or their parents) as well as funding organisations and volunteers. 

Thanks to some pretty great SEO, we come up first for a number of Google searches relating to our field e.g. “girls in STEM”. This then drives business, be that through companies proposing sponsorship or girls finding out about our events and coming along, or women and volunteers signing up to our monthly mailing list.

The website also acts as a second point of engagement for many. Team Stemettes is always out and about, at events and industry initiatives and we’re forever handing out business cards. Those we mix with can then find out more about us on our website, if they’re interested.

Girls and parents at our events are also encouraged to check out our events listings on our website to see what other events they might want to come to. In this way, the website acts as a tool for continued engagement for us.

We have a number of subsidiary websites for our larger programmes to promote the brand and provide more detailed information, e.g. Outbox Incubator and Student to Stemette.

What aspects of your site are most important to your customers?

An explanation of who we are, what we do and why. Events listings so people can sign up and know where to come and when. Details of our long-term programmes that they can apply for, such as our mentoring scheme and incubator.

Are you planning to develop any areas of your website?

We want to make what events we run even clearer and how people can get involved a lot easier to find too.

What advice do you have for new startups who are building their businesses website?

We did our first ever website extremely quickly, as well as the following ones to some degree. We have never taken a long time to plan. I would recommend that startups do the same, following the Minimum Viable Product (MVP) sort of model.

We haven’t redesigned our website since, just added bits to it as the company grew, and it has always been fit for purpose. Of course it could be better, but we needed somewhere to direct people to when they first heard about us and it also needed to be more than a landing page. So – don’t worry about it being perfect; ours still isn’t and it does the job just fine.

Continue reading on the next page as we hear from James Rice, who works on graduate schemes and jobs in finance.

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