Why cloud computing is an important factor for tech business growth

Below we have Zoe Walters, commercial director at Kaldor, which is the creator of Pugpig. Pugpig is a mobile publishing platform that provides users with editorial, authoring and content management system capabilities.

“As a small but fast growing software development house, our needs as a business are constantly changing, so finding operational tools that enable us to scale while keeping costs low is a priority. We use various cloud computing tools across our business, from accounting and CRM, to project management, subscription management, email, documents, spreadsheets, calendars and internal communications, it’s all in the cloud,” Walters said.

“One of the main benefits is flexibility. As our business grows the cloud services we use can scale with us to meet demand, which is important for business planning and putting in place a sustainable operational infrastructure. Low set up fees is another huge benefit. Historically the set up fees required to implement enterprise grade software would prohibit a small business like us from using it, but now we have access to a pretty sophisticated set of tools that enable us to provide services that rival our most established competitors.”

She noted that flexible working and improved collaboration are the key, adding that it makes a big difference to the speed and efficiency of the team’s work and productivity.

Walters continued: “As a software company we also know how time consuming software updates can be, with cloud computing this process is much simpler as the supplier manages the server maintenance so you don’t have to.

“On the whole I’d say cloud computing provides more pros than cons. However it’s worth pointing out a few disadvantages that we have found – most significantly (not to mention obviously) the fact that you are entirely dependent on the speed and reliability of your internet connection, and even the most established suppliers suffer outages from time to time.

“Security is another factor to consider, although you might find that cloud computing suppliers are able to provide better protection than you could on your own servers. For us the benefits of cloud computing are clear. So much so, that in May of this year we launched our own cloud-based service which is already in use by a number of existing clients, and has opened up the SME market to us, who previously didn’t have the budgets or infrastructure to use our product.

Finally we have insights from Adam Coleman, the chief executive of HRLocker. HRLocker have a unique perspective as they have used cloud computing to grow their company and product, but the offerings of HRLocker help small business to manage their HR needs economically using the cloud.

Coleman said: “We started the company in 2004 after I left my position as head of HR for O2 UK Sales & Marketing Divisions back in 2003 to become a HR consultant in Ireland. At that time we realised that we needed a HR product for startups in order to put them on a par with larger organisations in terms of their large scale HR capabilities, and so HRLocker.com was born.

“Initially we wanted to provide businesses with five-500 employees a simple and easy to use solution in order to automate HR processes and enable these smaller companies to recruit like larger organisations. As a small company ourselves with only 12 employees, cloud computing has allowed us to create and provide our products that are now being sold in over 40 countries.

“But most importantly it’s the fact that HRLocker is accessed by our clients via cloud technology that enables us to provide these services in a cost effective and efficient way. We now on request run a three-hour seminar on how to use cloud to enable your business (IT, email. CRM, HR and Payroll for less than £300 per month) as we have done with our own business.”

If you are a tech entrepreneur looking to start a new venture, take on board the experiences of these successful startups who have used cloud computing to develop and grow their businesses.

Nigel Breddy is the managing director of Databax.

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