In the aftermath of the London riots, the role of social media in enabling the events has come under scrutiny.Social media has a number of advantages for business and we read a lot about how it can be used to build brands etc. Inevitably, there are risks for employers and those who do not have a social media policy in place, which could be leaving themselves exposed to risk. The main threats to an employer from misuse are:
- Damage to reputation
- Breach of confidentiality
- Waste of time
- Liability to employees and other third parties
- Set out your expectations about the use of social media.
- Clarify the standards of behaviour expected of employees in relation to social media use, both during work time and in their own private time.
- You can consider forbidding the posting of content related to work on social networking sites.
- Set out details about monitoring processes, data protection issues and acceptable usage issues.
- Provide guidance about the consequences a breach of the policy.
- Make sure that the social media policy links to other relevant policies, for example, internet and email and dignity at work policies.
- You may wish to consider blocking access to some sites to avoid risk, such as viruses or system corruption.
Share this story