Opinion

Published

Why I put the boss in a sandwich board for days around London

3 Mins

We’ve tried, we really have. In fact, we’ve tried to the point where we feel like we’ve exhausted the tired and traditional recruitment techniques: adverts on job sites and in magazines, signing up to employment schemes with the offer of on-the-job training, and, of course, recruitment agencies. But it seems that even the pricey recruitment industry can’t help us to snare the right candidates. It seems nobody is biting, nobody wants to take the bait. And you’d think jobless hordes would be pounding the streets, knocking down the doors of companies offering exciting jobs.

After all, we think our bait is quite tasty. Without blowing our own trumpet too hard, here at Chillisauce we like to think we’re a pretty attractive place to be. Every year, Chillisauce is voted one of the best companies to work for in the events industry. In little over ten years, we’ve grown from a one-man startup to a burgeoning company with more than 100 staff. We don’t take ourselves seriously, but we train our staff well and we work hard in a dynamic, entrepreneurial environment, delivering great work for our clients and customers. And when your job is to organise events that make people happy, enjoying your work comes naturally.

But despite all of this, and the tens of thousands of pounds spent trying to attract the right people, we’ve still struggled to recruit. What is most exasperating is the lack of connectivity between skilled candidates and suitable vacancies, especially when there are so many people out of work right now. The traditional recruitment methods are not joining the dots and we’re not the only ones who think so either, with one in six jobs in London going unfilled because employers are struggling to find people with the right skills.

As you can guess, the hunt for new staff has got pretty frustrating. And who better to take out your frustrations on than the boss? Luckily, our corporate events chief Steve Perkins is a pretty open-minded guy, so when I insisted on dressing him up in a sandwich board and sending him out to walk the streets of London, he was more than willing. 

Share this story

Are British companies harnessing digital marketing?
Dragons’ Den: Texas Joe goes it alone
Send this to a friend