Why JoJo Maman Bébé finally took the private equity route

Here are Laura Tenison’s top tips for entrepreneurs embarking on a private equity deal for the first time:

Tip 1

“Don’t ever be dazzled by the figures that a firm puts on the table. A private equity deal is a combination of money and a partnership with the investor. That partnership has to be right.”

Tip 2

Pay close attention to the legal terms of the deal. If you have an amazing financial package but the legal terms don’t add up, the potential financial rewards will end up being null and void.”

Tip 3

“Don’t let anyone make you think they understand your business better than you do.”

Tip 4

“If your business is still small and young, you don’t always need to bring in an adviser. If you are a good negotiator, don’t be shy and give it a go. For a company that is still small, a huge amount of the value can be lost to transaction fees.”

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