Here are some classic sponsored headlines from my LinkedIn feed today:
- ?The 2014 E-Class sets a new standard for excellence in its segment?
- ?We are very proud to present you with our freshly launched sales portal?
- ?When we look for inspiration, the sky?s the limit.?
Don?t bother with brand imagery unless it?s iconic. If it?s a regional product, use an image that fits the location. If possible, try to show the problem the product fixes, not the product itself (unless it looks awesome!). Finally, don?t treat the above as afterthoughts once you have excitedly planned the target audience ? these are as important as getting the audience right. There can also be a tendency to ?over-target? campaigns. Whilst many a happy evening can be spent building your ?ultimate buyer? using the LinkedIn lead targeting tools (see below) you need a decent audience size in order to get the sponsored update out there in front of enough people. We usually suggest targeting an audience of at least 500,000 in order to get a meaningful number of clicks per day. LinkedIn updates are a powerful tool for lead generation but as is perhaps inevitable for such a new medium, there are a lot of people misusing them to their cost. Focus on what your audience is looking for (not what you?re selling) and you?re in with a good chance of generating some great leads. Good luck. Tom Wood is a director at demand generation and marketing agency onebite. Image source
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