Of course, both businesses are in hot markets. You only need to look at the user base of?Spotify?? 60m users and 15m paying subscribers ? and?YouTube which has more than one billion users. Meanwhile, the Q1 2015 results from?Netflix?tell a similar story. The company topped 60m users over the period, though two-thirds are in its native US, which highlights significant room for growth in video streaming overseas. The?letter to shareholders?even said: ?Starting in Q2 we intend to shift some of our US marketing budget to international to take advantage of the substantial available growth opportunities.? So for Bozza, which supports downloading and streaming of music and video content from African artisits across mobiles and tablets, things look promising. Its initial funding target is set at ?500,000 and would be used to scale across the continent, before eventually rolling out globally. Emma Kaye, founder and CEO, said: ?About 60 per cent of Africa?s population is under 25, and they?re eager media consumers willing to pay for quality online content.?
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According to CEO Ngozi: ?Nigeria?s consumers are only just discovering coffee shop culture ? the growth potential is huge. To put this in context, South Africa, with a GDP of $350bn and a population of 50 million, has over 200 outlets owned by branded coffee chains. ?Nigeria has a GDP of $520bn, three times the population and a middle class that has grown by 600 per cent over the past 15 years, and yet Neo, with just a handful of locations, is already the largest branded chain of coffee shops in Nigeria. ?Well executed coffee shop chains are a proven business model that has been hugely successful in the world?s richer countries, and the trend is now taking off among the millions of aspirational middle-class Nigerians.? Neo is also hoping to raise ?500,000 of equity investment through Emerging Crowd which would allow the business to continue its growth throughout the country. The two pioneering Emerging Crowd users were both screened ahead of admittance on the channel ? a process that will continue for other interested parties to safeguard investors. The due diligence is carried out by the company’s team of investment analysts Tindall, said: ?Our aim is to build an online community of investors who are passionate about the exceptional growth opportunities available in frontier and emerging markets. Until now the vast majority of investors have had no way to reach these types of companies, let alone consider buying a stake in them.? The company assures that the investment documents involved are governed by English law, despite the support of overseas businesses. Moolenaar added: ?We combine best practices from private equity, capital markets and crowdfunding, including extensive background checks, thorough due diligence and unparalleled disclosure on every deal. We also require companies to provide quarterly and annual updates, allowing our members to monitor their investments and see the impact they are having in these rapidly growing markets.? By Zen Terrelonge
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