Telling the truth about SME life today

Wilfred Emmanuel Jones

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"People look at The Black Farmer packaging and think, ‘Whoa, is this politically correct?’. I wanted to make sure it was controversial. Am I using my colour to sell sausages” Yes. All brands have to have an element of risk." Wilfred Emmanuel Jones reveals how he’s created a brand worth an estimated £6m by "sticking two fingers up at the system".

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